Zenovia Gray

Brainiac Gum

A Smarter You In A Few Chews!

Problem Statement/Objective:

Brainiac Gum aims to enhance students’ cognitive abilities and aid memory retention, providing a fun and quirky solution to alleviate stress and assist in academic performance. The challenge is to establish a brand identity that signifies enhanced brainpower and stress-free learning.

Research/Key Insights:

  • Survey of Students: Revealed that 80% of students struggle with memory retention and stress related to schoolwork.
  • Focus Groups: Indicated a preference for fun and quirky products that relieve stress and improve academic performance.
  • Interviews with Students: Revealed that 9 out of 10 students experience difficulty with memory retention and stress related to academic workload.

Findings:

  • Students seek fun, stress-relieving solutions that enhance learning.
  • Majority reported struggles with memory retention and stress related to academic workload.
  • Educators recognize the need for tools to support students’ learning processes.

Client:

Brainiac Gum

Project Duration:

3 Months

Big Idea:

“A Smarter You In A Few Chews!”

Highlighting Brainiac Gum as a catalyst for enhancing cognitive abilities, improving memory retention, and reducing stress associated with academic pressure.

Logo

I wanted the logo to work as the food truck mascot. That way you could branch out and make merchandise and videos around the mascot. I also picked a pepper mascot because when you think of Caribbean food you think of spices and it being spicy. I wanted to keep the theme beachy, so I kept beachy colors throughout. 

Gum Mockup

Website

Merch

Stationery

Flyers & Social Media MockUps

Creative Solutions

  • Trivia Events on College Campuses: Hosting engaging and interactive trivia sessions on various academic subjects, promoting Brainiac Gum as a learning aid and creating a fun learning atmosphere.
  • Brainiac Gum Campus Ambassador Program: Recruiting students as brand ambassadors to spread awareness and organize events, such as study sessions or brain-boosting activities, to showcase the benefits of the gum.
  • Educational Workshops: Collaborating with educational institutions to conduct workshops on memory techniques and study hacks, integrating Brainiac Gum as a tool to aid learning.

  • Digital Campaigns and Social Media: Creating fun, educational content, study tips, and brain-boosting exercises on social media platforms to engage students and promote Brainiac Gum’s benefits.
  • Product Placement in Campus Stores: Partnering with campus stores or bookshops to place Brainiac Gum strategically, emphasizing its role in aiding memory and focus during study sessions.

My Role

As the creator:

  • I developed the entire concept, from the brand’s inception to its execution.
  • I designed everything from the logo to the merchandise to reflect the fun and quirky nature of the brand.

Through these initiatives, Brainiac Gum seeks to position itself as an innovative and fun solution to assist students in improving memory retention and reducing stress during their academic journeys.